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Episode #373

Do Your Honk

#373 Do Your Honk
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credit: Kelsey Meurer / Unsplash

Georgia:

The inspiration behind Nike's "Just Do It" slogan, murderer Gary Gilmore

Episode sources:

  1. “02: Nike (1987) – Just Do It” (Creative Review)

  2. “Candice Bergen” (Wikipedia)

  3. “Dan Wieden (Part 1): We started by ignoring the rules of advertising” (Design Indaba)

  4.  “Execution by Firing Squad” (Wikipedia)

  5. “Gary Gilmore” (Wikipedia)

  6. “Gary Gilmore: American Murderer” by Robert Lewis (Encyclopedia Britannica)

  7. “Gary Gilmore gets his death wish – archive, 1977” by Christopher Reed (The Guardian)

  8. “Gary Gilmore - The Final Squalor” (The Washington Post)

  9. “How Nike Solved Its Sweatshop Problem” by Max Nisen (Business Insider)

  10. “Just Do It” (Wikipedia)

  11. “Just do it! How murderer Gary Gilmore's final words demanding firing squad officers pull their triggers inspired Nike's famous slogan” by Harry Howard (The Daily Mail)

  12. “Just Do It: How the iconic Nike tagline built a career for the late Dan Wieden” by Manuela López Restrepo (NPR)

  13. “‘Just Do It’: The surprising and morbid origin story of Nike’s slogan” by Timothy Bella (Washington Post)

  14.  “Just Say No” (Wikipedia)

  15. “Just Say No” by History.Com Editors (HISTORY)

  16. “Saturday Night Live: Season 2, Episode 10–Candice Bergen: December 11, 1976” (NBC)

  17. “SNL Transcripts: Candice Bergen: 12/11/76: Let’s Kill Gary Gilmore For Christmas” (SNL Transcripts Tonight: For Die Hard Saturday Night Live Fans)

  18. “Swoosh: Unauthorized Story of Nike and the Men Who Played There” by JB Strasser and Leslie Becklund (Harper Collins)

  19. “The Aerobics Craze of the 1980s” by Kelly Therese Pollock, Natalia Mehlman Petrzela (Unsung History Podcast)

  20. “The Brand Brief Behind Nike’s Just Do It Campaign” by Jerome Conlon (Branding Strategy Insider)

  21. “The new Colin Kaepernick campaign captures the tension between Nike’s values and its reality” by Natalia Mehlman Petrzela

  22. “The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed” by Bill Bostock (Business Insider)

  23. “The Story Behind Nike's 'Just Do It' Slogan” by Martin Kessler (WBUR)

  24. “THIS DAY IN HISTORY, January 17 - 1977: The execution of Gary Gilmore” (HISTORY)

  25. “Why Did Gary Gilmore Choose to Be Executed by Firing Squad?” by C.M. Frankie (A&E)

  26. “Year 1988 Fun Facts, Trivia, and History” by Gregory Devictor (Hobby Lark)

Gary Gilmore mugshot (Alamy)

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